During the New Year's Day Holiday in 2023, Jinpu New Area welcomed 92,000 tourists, about 65 percent of its 2019 level, mostly parents and children doing tours of hot springs and the ice and snow. Tourism revenue reached nearly 100 million yuan ($14.74 million), giving the district's tourism market a good start in 2023.
On December 31, the first ice and snow carnival of Dalian Jinshitan Snow World, built by Jinshitan National Tourist Resort, was launched and attracted nearly 6,000 visitors.
During the holiday, four snow resorts of Jinpu received 15,000 tourists. Rich in its ice and snow resources, Jinpu New Area has popularized its ice and snow tourism and attracted tourists in droves, turning the "cold resource" into a "hot economy".