Equipment maker LiuGong set to upgrade local market and services

Staff members gather for a group photo at a construction site of LiuGong. CHINA DAILY

LiuGong, a leading construction equipment manufacturer in China, sees Indonesia as a core strategic market and has made a bigger commitment to its society.

Founded in 1958, LiuGong has one of the most expansive arrays of product lines — from wheel loaders, excavators, bulldozers, pipe layers, motor graders, lorry mounted cranes, off-highway trucks, rotary drilling rigs and hydraulic diaphragm wall grabs in its lineup.

The company has upgraded its facilities in Indonesia to better support local partners and serve its customers since it set up a subsidiary in the country in 2019. It was an important part of the company's globalization strategy.

So far, LiuGong has spent more than $150 million in the Indonesian market, including building an aftersale center and a national parts center. The latter has been working effectively to accelerate spare parts distribution to dealers and customers across the country, the company said.

Localization development has been a focus of LiuGong Indonesia. As a result, more than 80 percent of the company's employees are residents of the area.

The subsidiary has also worked with local universities and educational institutions to undertake vocational education, having trained a group of professional and technical personnel for the machinery industry and made donations to campus libraries, the company said.

The move has supported the improvement of Indonesia's heavy equipment industries.

LiuGong Indonesia also cares about the communities it works in.

It donated masks when the COVID-19 pandemic broke out in Indonesia, including 200,000 masks to Sentosa Hospital at Bekasi and Grha Medika Hospital in the country's capital of Jakarta.

The efforts of LiuGong are paying off. Company figures showed that more than 9,000 units of equipment made by LiuGong have been operating in industries including agriculture, forestry, mining and infrastructure in Indonesia, with 120 units alone used for the Jakarta-Bandung high-speed railway.

The Chinese manufacturer now has 31 overseas subsidiaries and offices, five manufacturing plants and five R&D bases around the world since it started to globalize its network in 2002. Its products were sold to 170 countries and regions through 300 dealers, company figures showed.

Headquartered in Liuzhou, South China's Guangxi Zhuang autonomous region, LiuGong has won over rapidly-growing emerging markets through a full line of heavy duty, intuitive machines that could be adapted to harsh environments and rough operating conditions.

Upholding the strategy of Total Globalization, Total Solution and Total Intelligent, the company said it will continue to build synergistic global strategic partnerships and aim to build a world-class enterprise that is globally competitive.