Zhangjiajie ‘Dove Tree’ Award and Tourism Image Publicity Songs selected out

The awarding ceremony of the 2022 Zhangjiajie Tourism Marketing Creative Talent and Zhangjiajie Tourism Image Publicity Songs were held on November 18.

The "Dove Tree" Award was launched in June this year. A total of 33 valid registration materials were received from the whole province. After selection, one gold award, two silver awards, and seven bronze awards were finally selected out.
Among them, Tian Huilin, deputy general manager of Zhangjiajie Tianmen Mountain Tourism Company won the gold award in this selection for his tourism marketing experience in planning and organizing about 20 large-scale extreme challenge activities and sports events, including the World Wingsuit Flying Championship and the Parkour Competition.

The cultural and tourism authorities of Hunan Province attach great importance to tourism marketing and image promotion. In recent years, 14 cities and prefecture have successively launched a series of tourism marketing events that are famous throughout the country and even the world.
In particular, Zhangjiajie City has taken the lead in tourism innovation and creative marketing in the province, like airplane flying through Tianmen Cave, and global name solicitation of the Grand Canyon Glass Bridge. Zhangjiajie has won the attention of the world, making "International Zhang" more famous. Hengyang's promotion case for going global through "Zhurong" brand and Zhangjiajie's letter overwhelmed by netizens were listed as excellent cases of domestic tourism promotion in 2021 by the Ministry of Culture and Tourism. The award-winning cases selected in the 2022 Hunan (Zhangjiajie) Tourism Marketing Creative Talent are also representative, attracting many fans.