GWM's Ora vows to know more about women drivers

Ora, the electric arm of Great Wall Motors, is probably the only marque that has women drivers as its target customers.

Statistics show that 80 percent of its Ballet Cat sedan buyers are female.

At the Chengdu auto show, the marque vowed to learn about their customers and offer them products that give them more care and protection.

Dong Yudong, CEO of Ora, said the brand will listen more carefully to the customers and try to mee their demand with more innovation.

Dong cited the examples of the brand's batteries and driving-assist functions as its emphasis on the drivers' safety.

Its Lightning Cat, which will be launched soon, features Svolt’s short-blade cells and Ora-Pilot 3.0 system that are designed to offer smart and safe drives.