Expo generates win-win results

Editor's Note: This year marks the 5th anniversary of the China International Import Expo. The CIIE Bureau and the National Exhibition and Convention Center (Shanghai) launched the "My CIIE Story" activity on June 1 to invite people who are involved in the previous CIIEs to share their stories and have received a large number of warm responses so far.

The memories of working with my team to promote Fonterra's new products via live streaming at the food and agricultural products exhibition area of the fourth CIIE in November 2021 is still fresh in my head.

As the chief executive officer of Fonterra Greater China, I will be attending this year's CIIE before long for the fifth time in a row. The continuous involvement in the expo demonstrates our confidence in and long-term commitment to the Chinese market. It is also a result of the shared belief of the CIIE and Fonterra in cooperation and mutual benefits.

Through the expo, I have developed close connections with Chinese customers and partners, and our friendly interactions have produced positive results. The value of deals we have signed during the CIIE has been growing year after year and our business in China has been expanding.

I have also felt the energy of the Chinese market at the expo. With its 1.4 billion population and 400 million middle-income groups, China is the most promising market in the world. As living standards improve and people's interest in healthy products increases, I am certain that the demand for high-quality imported dairy products will surge.

To stand out amid the fierce market competition, a company needs innovative products, flexible marketing strategies, stable product quality, and a reliable brand. I have found that instead of simply showcasing products, exhibitors at the CIIE have been constantly updating their promotion strategies to include flash mobs and live-streaming sessions.

The CIIE offers a window for global companies to further understand the Chinese market and a channel for fine products and services to enter China. The expo has become a preferred platform for Fonterra to launch new products in China.

Five years on, share your CIIE stories with us

Over the past five years the China International Import Expo (CIIE) has gone from strength to strength, breaking new ground on every year it has been held. The CIIE has made landmark achievements in international procurement, investment promotion, cultural exchange and open cooperation.

The CIIE Bureau and the National Exhibition and Convention Center (Shanghai) launched the "My CIIE Story" activity on June 1 to invite people who were involved in the previous CIIEs to share their stories. The activity has received a large number of warm responses so far and excellent works are being published in succession.

We look forward to more CIIE stories! Tell us about some of the unique experiences you've had at the CIIE over the past years, from meeting new clients and partners, to opening up new markets and networking opportunities. No matter who you are, be you exhibitor or buyer, or volunteer, you are welcome to tell your stories of the CIIE.

Languages for solicitation: Chinese, English and French

Solicitation time:

For written stories, from now to September 30, 2022

For video materials, from now to November 30, 2022

Collection method:

You can submit written stories, story outlines, graphics or video material demonstrating your personal feelings or those of your team in relation to the CIIE at an online platform.

Scan the QR code to submit your story.

You can also send your written stories to ciiestories@ciie.org with the subject line "My CIIE Story submission", or send videos to ciiestories2@ciie.org with the subject line "Video submission".

Any information you provide to the activity will be protected. Please see the notice on the official website of the CIIE for more details.