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Shinan to host beer fest in late July

Updated: Aug 16, 2022 chinadaily.com.cn Print
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A rendering of a Shangjieli beer festival stage [Photo/WeChat account: qdweishinan]

Shinan district in Qingdao will host its first beer festival in Shangjieli, a famed historic block, in late July.

In contrast to other beer festivals, the one in Shinan will include a variety of events throughout the entire western old town of Qingdao in an effort to reach out to more people and draw in more participants.

Ten days of performances, electroacoustic parties, and fashion shows are planned to take place, with Tsingtao beer containers, white beer camp sites, and star hotel bazaars just around the corner to greet you.

Shinan residents are prone to rapidly developing a resonance for beer, a unique part of the city's history. Using this advantage, the festival's goal is to increase the number of visitors to bring about more awareness of the area's development.

Zhongshan Road in Shinan district, Qingdao is home to iconic red-roofed building clusters. [Photo by Lin Feng/WeChat account: qdweishinan]

Shangjieli is situated on Zhongshan Road, and is an iconic historical block in Qingdao that has preserved the history and culture of the city for many years.

As a demonstration zone of urban renovation in Qingdao and Shandong province, Zhongshan Road has successfully vitalized its historical resources to build a fashionable block with both local and international characteristics.

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