New Avatar sequel scenes screened via Chinese technology

CINITY cinema system, a high-end technology developed by China, has recently earned recognition in Europe by winning an award and screening new scenes of James Cameron's epic sequel Avatar: The Way of Water.

During the CineEurope — the most influential European trade show and convention for the cinema industry — in Barcelona, Spain, on June 23, the film, which will be out in North America in December, screened new footage via the CINITY technology, immersing the audience into the fantastic world of Pandora.

A cutting-edge technology employed to the production of 127 movies, CINITY took home the Technical Award of Achievement at CineEurope for its breakthrough contribution to the film screening technology.

Fu Ruoqing, founder of CINITY and vice-chairman of China Film Co Ltd, said they felt honored to cooperate with Disney and expected the movie to present the best visual effects to audience around the world.