Analysts in high spirits on baijiu giant's digital move

Kweichow Moutai Co Ltd, China's iconic high-end spirits maker in Southwest China's Guizhou province, announced that it will launch its official digital sales platform on Thursday for pilot operation, and analysts are bullish on the company's long-term growth prospects.

Consumers can already download the app－iMaotai－on their mobile devices. When the app is officially launched, buyers over the age of 18 can make advanced purchases of the latest four types of the company's alcoholic products. But the new app won't be selling Moutai's classic Feitian 53 percent liquor in 500 milliliter bottles.

The app has become the one with the highest downloading volume among all free apps.