Hainan welcomes 5.41m tourists for Spring Festival

Statistics released by the Hainan Provincial Department of Culture, Radio, Film, Television, Publications and Sports on Feb 7 show that during the Spring Festival holiday, which ran from Jan 31 to Feb 6, Hainan received 5.41 million tourists and generated 7.53 billion yuan ($1.18 billion) in tourism income.

According to statistics, Hainan cities and counties held more than 80 various tourism activities during the Spring Festival holiday, such as the Haikou Mission Hills Fair, the Sanya Spring Festival Flower Market, the Danzhou Spring Festival Lantern Festival, as well as the Qionghai Spring Festival Paintings Exhibition, attracting many residents and tourists.

During the holiday, the province's A-level tourist attractions received 1.92 million tourists, while the province's rural tourist spots received 542,400 tourists. Fruit picking, flower viewing, and trips to the coast were very popular rural tourism activities.

Hainan hotels and rural homestays were very popular during the holiday. The average occupancy rate of tourist hotels in the province during the holiday was about 72 percent, 16.5 percentage points higher than the same period last year.

Meanwhile, major museums, libraries, exhibition venues, art galleries, and cultural centers around Hainan have launched various onsite and online cultural activities to enrich the cultural life of residents and tourists. Art exhibitions, zodiac exhibitions, and photography exhibitions launched during the Spring Festival were particularly popular with art lovers, as well as family travelers.