Zhejiang's movie industry makes big gains during Spring Festival holiday

Latest data shows that cinemas across China welcomed 114 million people and generated 6.035 billion yuan ($948.7 million) in box-office revenue during the seven-day Spring Festival holiday that spanned from Jan 31 to Feb 6.

Cinemas across East China's Zhejiang province received 7.41 million people and grossed 430 million yuan over the period. The province's box-office revenue was the third-highest among all provincial-level regions.

Too Cool to Kill, the only comedy among the eight Chinese films that were screened during the holiday, was primarily produced by Zhejiang-based New Classics Media Co. The movie generated a box office revenue of 1.39 billion yuan during the holiday, eclipsed only by the war epic sequel The Battle at Lake Changjin II, which grossed roughly 2.6 billion yuan. Most of the scenes in the war blockbuster were shot in Hengdian World Studios, the world's largest film and TV base located in the Zhejiang city of Dongyang.