Cultural enterprises join forces to market IP

Updated: Jan 6, 2022 By Lin Qi chinadaily.com.cn Print

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Li Baogang (R) president of Cathay View Culture introduces the company's creativity products to Ren Yongxin China National Philatelic's general manager. [Photo by Jiang Dong/China Daily]

China National Philatelic and Cathay View Culture recently signed an agreement on strategic cooperation in Beijing to seek creative ways to present and market the cultural values of postage stamps.

Founded in 1955, China Philately issues postage and imprinted stamps and other collectibles, and has assembled a trove of IP items.

The company hopes its collaboration with Cathay View Culture, which has rich experience in the creative industry, will diversify the presentations of stamps and the Chinese cultural traditions embodied therein.

Zhao Aiguo (L) deputy general manager of China National Philatelic and Li Baogang president of Cathay View Culture at the signing ceremony. [Photo by Jiang Dong/China Daily]

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