FAW-Bestune gave a glimpse into its new model, the B70S, in Guangzhou, capital of Guangdong province, on Thursday.
The coupe SUV, which is available in five colors, will hit the market in early 2022.
The carmaker said the B70S is built based on its FAM architecture.
It is the first model under its new brand strategy, which is expected to meet the demand of the Generation Z customers for vehicles.
"They love Chinese products. They are trendy and are willing to express themselves," said the carmaker.
Earlier this year, FAW-Bestune set a sales goal of 300,000 units in 2023 and at least 600,000 units in 2025.