Price Waterhouse Coopers is a world renowned accounting firm. Founded in October 2016, Price Waterhouse Coopers Business Skill Training (Shanghai) Co Ltd is the first wholly-foreign-funded business training institution in China. The company initiated the You Plus project – a twelve-month full-time training project designed for newbies with less than five years' working experience. It was expected to train them into business elites with precise self-awareness and strong personal influence.

The implementation of "negative list" management model and open measures for service industry in 2015 was the precondition for the foundation of Price Waterhouse Coopers Business Skill Training (Shanghai) Co Ltd. In the past, foreign companies could only engage in education and training businesses by cooperating with domestic companies. The new policies now allow foreign companies to establish wholly-owned business skill training institutions in China (Shanghai) Pilot Free Trade Zone, promoting the development of vocational training in China.

The foundation of Price Waterhouse Coopers Business Skill Training (Shanghai) Co Ltd also benefited from the reform on the approval of business license. The reform allowed the China (Shanghai) Pilot Free Trade Zone to simplify administrative procedures, delegate power, strengthen regulation and optimize service. It took Price Waterhouse Coopers Business Skill Training (Shanghai) Co Ltd only three months from registration to officially being open for business. Compared to the previous approval system, the reformed procedure was more efficient and transparent, bringing more convenience to enterprises in the zone.

The new measures and reforms strengthened the zone's competitiveness. As the first vocational training project, You Plus would foster more business leaders and diversify personal types for Shanghai.