Cross-border e-commerce industry expo to be held in Xiamen

Organizers announced that the 2022 China (Xiamen) Cross-border E-commerce Industry Expo is scheduled to be held from June 15 to 17 in the coastal city of Xiamen, East China's Fujian province at a news conference held in the city on Nov 4.

The annual event will be jointly sponsored by the Trade Development Bureau of the Ministry of Commerce, the China Chamber of International Commerce, as well as the China Council for the Promotion of International Trade Xiamen Committee (CCPIT). The expo is expected to have an exhibition area of more than 70,000 square meters with over 2,500 booths.

Organizers said that with the establishment of the BRICS Partnership on New Industrial Revolution Innovation Center in Xiamen, the expo will launch a special exhibition hall for BRICS countries to display their latest innovations, aiming to strengthen BRICS members' pragmatic economic and trade cooperation.

A characteristic Japanese exhibition hall will also be built at the expo to celebrate the 50th anniversary of the normalization of diplomatic relations between Japan and China, with an array of featured products imported from Japan being displayed.

At the news conference, Chinese e-commerce giant Alibaba Group inked a strategic cooperation agreement with Xiamen City University, with both sides saying that they will deepen cooperation to promote the comprehensive development of Xiamen's cross-border e-commerce industry.

Li Ruihua, an Alibaba official, addressed the conference, noting that Alibaba will cooperate with CCPIT to pursue integrated development and promote the higher-level development of Xiamen's foreign trade sector, as well as to offer more exchange opportunities for Xiamen's foreign trade enterprises.

The China (Xiamen) Cross-border E-commerce Industry Expo was first held in Xiamen this year from June 11 to 13, attracting many industry giants, including Amazon, Alibaba, eBay, and other leading cross-border e-commerce companies. It included more than 20 industry summits and forums, covering 30 industrial belts across the country.