Apple Music opens its global stage to TME artists, labels

Tencent Music Entertainment Group announced that record labels and artists who are part of the company's music projects can now distribute their music around the world via Apple Music.

"There is a lot of great musical content from Chinese labels and artists. The cooperation will allow Apple Music users worldwide to explore China's unique music culture and genres," said TC Pan, TME's Group vice president of Content Cooperation, adding that the company attracts about 260,000 Chinese musicians hoping to achieve their musical dreams through the company's online streaming platforms, such as QQ Music, Kugou, Kuwo and We Sing.

"The new global music distribution platform will help promote more high-quality Chinese music overseas and realize the global value of Chinese music," he adds.