www.chinaservicesinfo.com

Latest

Carmakers vie for Gen Z and anime fans at China Joy

Updated: Aug 5, 2021 chinadaily.com.cn Print
Share - WeChat
Chinese carmaker Great Wall Motor joins hands with game brand Honor of Kings to release an all-new SUV model WEY Macchiato at China Joy on Aug 4, 2021. [Photo/IC]

Domestic carmakers and joint ventures showcased their tailor-made car models at the China Digital Entertainment Expo and Conference, or China Joy, from July 30 to Aug 2, in a bid to compete for young consumers as well as anime fans.

The companies unveiled car models designed in partnership with popular games, and also built immersive booths and painted cars with images from animated games to attract more customers.

1 2 3 4 5 6 7 8 >

Copyright©2024 China Daily. All rights reserved.

京ICP备13028878号-6

京公网安 京公网安备 11010502032503号