New TV show tunes into success

Strawberry Man, a reality show launched by Modern Sky, premiered on July 16 at online streaming platform Youku. Gathering 24 indie rock bands, the show gathers veteran singer-songwriters, including rapper GAI, whose real name is Zhou Yan, Zhang Bichen, Jam Hsiao and songwriter and producer Zhang Yadong, among the judging panel.

The audiences also have votes, and winners will be able to perform on the main stage of Strawberry Music Festival, one of China's largest outdoor music events, which was launched in 2009 by Modern Sky.

One of the biggest differences between The Big Band and Strawberry Man is that all the 24 indie rock bands are relatively new.