Yizhou district in Hechi, Guangxi Zhuang autonomous region, welcomed a total of 286,300 visitors during the Spring Festival holiday from Feb 11 to 17, a year-on-year increase of 338.44 percent.
Total tourist spending during the holiday amounted to 128.4 million yuan ($19.81 million), an increase of 419.82 percent.
Since the start of 2021, Yizhou has created seven high-quality self-driving routes featuring different themes such as rural tourism, folk customs and relaxation to meet the diverse needs of tourists.
Tourist attractions such as the Former Residence of Liusanjie and Xiangbei River Scenic Area have gained in popularity.
"Our family chose to stay in Yizhou for this year's Spring Festival as the government has encouraged people to stay in their current place of residence during the holiday," said a visitor surnamed Wu.
"Some villages here have changed a lot and the local tourism environment has become better," added Wu.