During the promotional period, Highway G318 is highlighted as a popular travel destination for many tourists. The highway starts in Shanghai and ends in Tibet.
Along the highway, which is one of China's most beautiful scenic routes, travelers can see famous places, including Taihu Lake, the Three Gorges, sites in Sichuan province, the plateau city Lhasa, and Qomolangma (Mount Everest), the world's highest mountain.
The region received more than 40 million tourist visits last year, with revenues hitting 56 billion yuan ($8.6 billion).