E-commerce project helps Quanzhou in Southeast Asian market

Lazada, a major online shopping site in Southeast Asia that giant internet retailer Alibaba acquired, on Nov 9 established a major e-commerce project in Quanzhou Comprehensive Bonded Zone in Quanzhou, a city in East China's Fujian province.

The project includes a business incubation base, a cross-border service center and a logistics distribution center.

It will help Quanzhou's cross-border e-commerce industry to further explore the Southeast Asian e-commerce market and optimize the local cross-border e-commerce ecosystem.

The business incubation base will integrate Lazada's cross-border e-commerce operations and e-commerce talent -- through cooperation with industrial belts and colleges -- and deploy them to local companies.

Combining a variety of service organizations, including training, agency operations and live broadcasts, the cross-border service center will create popular products, with the help of partners and big data.

The logistics distribution center, meanwhile, will set up logistics distribution warehouses to help local and surrounding businesses reduce costs and increase their efficiency.

The export products of the seven major industrial belts in Quanzhou are closely related to Southeast Asian consumer spending habits, such as buying shoes, clothing and luggage, according to Lazada's general manager of cross-border e-commerce.

Quanzhou Comprehensive Bonded Zone has a number of advantages with its location and proactive policies for the cultivation of the cross-border e-commerce industry.

In addition, in recent years, the government of Quanzhou has increased its efforts to support the sector.

Through the project, merchants from Quanzhou and even Fujian will be able to enter the Southeast Asia market through the Lazada platform.

It will further enhance Quanzhou's industrial cluster advantages in textiles, footwear, building materials, home furnishings, food and beverages and achieve digital upgrades in the city's industrial belts.