Iconic Harbin Beer brand marks 120th anniversary

Celebration activities to mark the 120th anniversary of the founding of the Harbin Beer brand were held in Harbin, the capital city of China’s northernmost Heilongjiang province, on the evenings of Aug 22 and 23.

At the grand celebration, a total of 800 drones flew over the Flood Control Memorial Tower Square and formed a series of images and Chinese characters in the night sky. The drones displayed Harbin’s city landmarks and unique culture, including two beer bottles and the words "cheer for a better Harbin" in Chinese.

Meanwhile, an old train that showcases the history and culture of Harbin Beer through pictures, texts and objects was exhibited at the square. Microphones recorded the background audio at the event, and the sound waves will be visualized and printed on labels for beer bottles and collected at the Harbin Beer Museum.