Zhou Wenjuan, a beautician in Yongzhou city, Central China's Hunan province, went viral by helping rural women in their 40s achieve stunning transformations in their appearance.
The 32-year-old was born in Yongzhu city's Chaoyang village, where many women, especially those over 40 years old, hardly ever wear makeup.
Zhou studied makeup skills in Beijing and now runs a beauty salon in Yongzhou city.
The makeup artist later found many middle-aged women in her hometown showed great interest in her cosmetics but didn't dare to try them.
Zhou's first makeover was on her grandmother in February when COVID-19 broke out and she had to stay at home.