As Qixi Festival, or Chinese Valentine's Day approaches, seven to eight million flowers are being sold every day by the electronic auction services of the Kunming Dounan Flower Market.
For a regular day, that figure stands at 3.5 million, according to Wang Yang, a manager of the trading center.
"To cash in on the golden opportunity, the market has been preparing for days," he said.
As a barometer of China's flower market, the Kunming-based market in Southwest China's Yunnan province saw the trading volume of fresh cut flowers reach 9.23 billion in 2019.