Ordos launches innovative rural tourism applet

A dynamic applet providing countryside tour information about the city of Ordos in North China’s Inner Mongolia autonomous region was recently launched, according to information released by the Ordos municipal culture and tourism bureau.

Users can center the operations interface of the applet by searching xiangyuetianjiaoshengdior 相约天骄胜地 on the WeChat platform.

Local officials said the applet is easy to operate and users can search for rural tourist destinations by classifications of banners and districts.

Currently, a total of 52 rural tourist receptionists are available to choose from on the applet.

Information provided includes the receptionists’ levels of qualification, service facilities and the prices of various goods.

Users can also use the applet to contact the receptionists for reservations and start navigating their destinations.

Additionally, the telephone numbers of cultural and tourism service supervisors in all the districts and banners of Ordos city are provided, to allow tourists to get top advice and to protect their rights.

Officials said that the development of rural tourism is an effective and important means to help fight poverty. It can directly give employment to the impoverished who have the ability to work, or promote economic growth through the purchase of their agricultural products.

At present, Ordos has 85 star-rated receptionists operating at the autonomous region level in the scheme, 185 receptionists at the municipal level and 49 demonstration villages at the municipal level.

Uxin Banner and Ejin Horoo Banner in the city have been rated as national demonstration counties for leisure agriculture and rural tourism, while Dongsheng district and Otog Banner are rated models for agriculture and animal husbandry and rural tourism in Inner Mongolia autonomous region.