Kaihua propels first national county-level culture and tourism IP

Thousands of tourists from Hangzhou and other places took a special tourist train to Kaihua county, Quzhou, in East China's Zhejiang province, June 25, with cultural activities such as bamboo dances of the She ethnic group and on-the-spot zongzi-making competitions were popular with tourists.

Kaihua strives to promote the country's first culture and tourism IP (intellectual property) construction and development planning to further improve the civilized culture, influence and competitiveness of the tourism industry in Quzhou.

Although its civilized cultural tourism IP resources are of high quality, such as Root Palace Buddhist Cultural Tourism Zone and 10 famous cuisines, they are less known by the outside world.

"IP is like the cultural gene in the tourism industry. Without it, the development of the cultural tourism industry is like a tree without roots or a fish without water," said Jin Shuming, director of Kaihua Culture, Tourism and Sports Bureau.

Therefore, the county began to roll out a series of planning measures to boost the local tourism industry last year.

Next, Kaihua will further deepen and concretize the planning, with IP visual packaging designs, marketing promotions and industrial development, so that cultural and tourism IP will lead the development of a civilized cultural and tourism sector, and help local residents to increase their incomes, Jin said.