Intangible cultural heritage shopping festival kicks off in Guiyang

Visitors are attracted by various food, agriculture products and intangible cultural heritage products at the festival. [Photo/gog.cn]

To celebrate Cultural and Natural Heritage Day, which falls on the second Saturday in June, Guiyang in Southwest China's Guizhou province launched a shopping festival on June 13 at its Colorful Guizhou Cultural Creative Industry Zone.

The province's 102 intangible cultural heritage workshops and their inheritors (those keeping the traditions alive) attended the festival, with 53 of them setting up online shops.

The festival showcased more than 3,760 components of intangible cultural heritage, including agricultural products, tourism products, and performances of ethnic culture.

All of Guizhou's 24 impoverished counties and 103 of its 140 heritage conservation bodies attended the festival. The festival also invited Party secretaries and the heads of three impoverished towns and townships to promote products via online livestreams.

In addition to Guiyang, the festival set up 10 parallel sessions in Tongren, Bijie and Anshun. The festival also organized activities in communities, airports and universities to allow more people to learn about the intangible cultural heritage of the area.

As a province with abundant culture - both tangible and intangible - and natural heritage, Guizhou will stress the commercialization, localization and quality of its intangible culture heritage, enhance poverty alleviation, and arouse society's interest in the conservation of its culture and natural heritage.