China to kick off first ICH shopping festival

More than 1,000 ICH-related documentaries will be broadcast free online, enabling the public to gain a better understanding of the heritages, their craftsmanship and the stories of their inheritors. A roster of youth-friendly events will also be rolled out on social media platforms to engage younger demographics in ICH protection and promotion.

In addition, over 2,000 ICH workshops aimed at generating employment have so far been built around the country, serving as a driving force for more than 2,200 projects. The workshops have trained nearly 180,000 people and added about 500,000 jobs, thus lifting over 200,000 registered impoverished households out of poverty, the ministry’s data shows.