China launches promotional events for intangible cultural heritage

BEIJING — The Ministry of Culture and Tourism is set to launch a series of promotional events for intangible cultural heritage (ICH) as Cultural and Natural Heritage Day, which falls on June 13 this year, draws near.

Over 3,700 events are estimated to be organized across the country under the theme "healthy life", focusing on ICH in the fields of traditional sports, medicine and cuisine, according to the ministry.

Due to the impact of the COVID-19 epidemic, the events will mainly be staged online in youth-friendly formats, said an official with the ministry.

Over 1,000 documentaries on ICH will be broadcast free online. China's major e-commerce platforms will also jointly hold an online shopping festival to promote the sales of products related to ICH.