Highlights of the festival will include a star-studded opening ceremony on Nov 22, displays of traditional art and handicrafts from 12 countries in Europe, Africa and Asia and interactions with internet users on major Chinese social media platforms Weibo, WeChat and Douyin.
The opening ceremony will showcase the city's time-honored cultural heritages, such as puppetry shows and nanyin - one of China's oldest musical performing art forms which was listed as a UNESCO Intangible Cultural Heritage in 2009.