First batch of products make their way to CIIE

UK luxury electrical wiring accessories manufacturer Focus SB brought its products to China for the first time via last year's CIIE. Many of the products ordered during the show were for the new VIP lounge at Shanghai Pudong International Airport which was recently completed in early September.

According to Focus SB, the company forged cooperative deals with five Chinese domestic dealers last year and will double its exhibition area at this year's expo.

During last year's CIIE, New Zealand dairy company Theland signed contracts worth over 1 billion yuan ($141 million) during the six-day show. Its signature product－the 72-hour fresh milk shipped directly from New Zealand to China－achieved sales topping 80,000 bottles per week earlier this year, which was more than 26 times the volume registered before the show.

"Theland saw its sales revenue surge 309 percent during the first quarter of this year, and this can be largely attributed to the company's presence at the first CIIE," said the company's chairman Sheng Wenhao.