According to official statistics, Hangzhou ranks fourth in China's digital content industry, closely following Beijing, Shanghai and Shenzhen.
In 2018, the added value of Hangzhou's cultural industry totaled 180.9 billion yuan ($25.47 billion), up 12.9 percent year-on-year and accounting for 13.4 percent of the regional GDP.
The expo, now in its 13th year, is one of the four major expos in China's cultural and creative industry and a signature event for Hangzhou.