Changyu sets goal of ballooning out China's brandy market

Changyu has developed innovative marketing strategies for its new products, such as limited releases of vintages, customized barrels and the establishment of connoisseur client groups.

Sun said he expected the Chinese-owned company would rank among the world's premier brandy producers in the future.

With a history of 127 years, Changyu Group boasts grape growing areas covering more than 16,000 hectares and it bought six overseas chateaux including Chateau Liversan in France and Australian wine producer Kilikanoon Wines Pty Ltd.

Its products are sold to more than 70 countries, making it the largest wine enterprise in Asia and the fourth largest in the world.