Intangible cultural heritage at Airbnb

The goal is to protect and promote traditional Chinese culture and upgrade tourism experiences by joining hands with governments of destinations with important culture elements.

The company has recently announced strategic partnership with several district and city governments, including Guangzhou's Yuexiu district and Beijing's Dongcheng district.

"We'd like to introduce Chinese intangible cultural heritages abroad and improve their competitiveness among international cultures," Peng says.

"So, more people around the world could understand and experience Chinese cultural connotations and people's enthusiasm."

Airbnb would offer those intangible culture inheritors tourism skills training to ensure their better interactions with tourists and promote unique Chinese traditions.

Those inheritors would ultimately show up on the home-sharing platform along with what they have to offer for traveler's pick, according to Peng.

So far, in addition to tongcao painting, such intangible culture experiences in Yuexiu district as lion dancing, cake modeling and paper-cut, have all been launched at Airbnb, which has also rolled out tourism routes for travelers to better savor the district's cluster of more than 400 historical residential buildings of Chinese and Western elements.