Xiamen enjoys growing reputation as MICE city

Xiamen in East China's Fujian province is enjoying a growing reputation as a MICE city, as it has been hosting more influential events from home and abroad over the past several years.

Last year, Xiamen received a total of 1.88 million attendees from outside the city, and the figure is expected to soar to 2.05 million in 2019.

More new exhibitions have decided to locate in the city, including a sports industry fair and an international marine equipment exhibition.

Among them, the China Golden Rooster & Hundred Flowers Film Festival, one of the top events in China's film industry, recently announced that it would be held in Xiamen for the next 10 years.

In May, four exhibitions showcasing Buddhist items, tea leaves, traditional handicrafts and vegan food kicked off in the city, which attracted more than 200,000 purchasers from 17 countries and regions.

The coastal city is on its way to launching more influential and professional international fairs and attracting more exhibitions to locate in the city.