A forum themed around media communication under the Belt and Road Initiative was held in Jinan on May 13 as a part of the fourth Conference on Dialogue of China-Central Asia Cooperation.
Around 40 media outlets including the China-Eurasia News Exchange Center, CCTV Russian Channel and Jinan Daily Group attended to share their ideas in deepening mutual understanding and cultural exchange among Central Asia and China.
The media plays an important role in promoting the Belt and Road, Ma Li, the president of Jinan Daily Group said.
"We hope the media will have a long-term perspective with mutual respect and trust, and make joint efforts to bring constructive voices to the initiative."
Zhi Liang, the director of Jinan cultural and tourism bureau, detailed the history and culture of Jinan city.
Zhi noted that Jinan is famed as the city of springs. The conference offered a platform for Central Asian countries to get to know the city's spring culture.
She hoped that foreign media agencies can help promote its traditional culture and strengthen mutual understanding.
Confucian culture will be a good window for Central Asian countries to get to know China's traditional culture, said Ding Yong, the chief of CCTV Russian Channel.
He also said the media along the Belt and Road route should walk together and jointly face risks and challenges to promote the construction of the Belt and Road.
At the forum, representatives of China and Central Asian media outlets signed a proposal for Belt and Road media cooperation.