Hello Kitty Shanghai Times

The world's only Hello Kitty-themed indoor theme park brings a fantasy world with a retro Shanghai decor for fans in China. [Photo/IC]

Hello Kitty Shanghai Times was launched by property developer Shimao Group and Japanese animation powerhouse Sanrio.

By creating an immersive experience of Shanghai during three symbolic periods of the city's history - the 1930s, 1980s and today - the indoor theme park provides a unique experience for visitors with Sanrio's best-known characters, including Hello Kitty, My Melody, Badtz-Maru, Pompompurin, Keroppi and Cinnamoroll.

The time travel-themed attraction is located at Shimao Festival City on bustling East Nanjing Road, and is expected to attract 2 million visitors a year. Spreading across three floors, the play area takes up a total gross floor area of about 6,000 square meters.

One of the most popular areas so far is a 14-meter-high wall that goes throughout three floors and features cute remakes of Shanghai's landmarks including the Oriental Pearl TV Tower, China Art Museum and Garden Bridge.

Interior view of Hello Kitty Shanghai Times [photo/IC]

The theme park fuses beloved cartoon characters with local culture. [Photo/IC]

Address: L6, L7, and L8 of Shimao Festival City, East Nanjing Road, Huangpu district, Shanghai

Public Transportation: Take Metro Line 1 or 2 or 3 and get off at People's Square (人民广场) Station

Opening Hours: 09:30-21:30 (No entrance after 20:00)

Ticket Price: 180 yuan (about $26)