Guangzhou carmaker steps up its global reach with Russian launch

Yu Jun, president of GAC Motor, introduces the company's products and plans during the news conference. [Photo provided to China Daily]

Since its establishment, GAC Motor has adopted a path that is "high-end-focused, quality-first, and innovation-driven". Its sales jumped from 17,000 units in 2011 to 530,000 units last year, according to the company.

With the goal of building a world-class brand and a global company, GAC Motor has focused on emerging countries to expand their markets and gradually covered major auto markets in the world.

In recent years, the carmaker has been making efforts to push forward its internationalization strategy and build a global research and development network. It consists of the Silicon Valley R&D Center, Los Angeles Advanced Design Center and Detroit R&D Center in the United States, among others.

Last year, it participated in big international auto shows in Detroit in the US, Paris and Moscow to showcase its determination to go abroad.

Before the auto show, leaders of Guangdong province-where the automaker is based-inspected the site of GAC Motor RUS in the Greenwood Business Park, Moscow, and participated in the unveiling ceremony.

GAC Motor will also participate in the Russian Association of Auto Dealers' annual meeting to be held in Moscow on Wednesday and Thursday and launch promotional events to further develop its dealerships in Russia.