Hainan holds promotional event to build its tourist brand

The press conference of "Growing Together with Hainan" Tourism & Culture International Image Promotional Event is held in Haikou on April 4. [Photo/VPhoto]

The press conference for "Growing Together with Hainan" Tourism & Culture International Image Promotional Event was held in Haikou on April 4 to show off the development and changes in Hainan and enhance its international reputation.

The event was hosted by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province.

Department Director Sun Ying said that Hainan's construction of its pilot free trade zone and free trade port with Chinese characteristics provided many new opportunities for more international cooperation. The province welcomes people with lofty ideals to invest in and travel to Hainan and help it work towards building an international tourism consumption center with a more open and inclusive attitude.

To further enhance international promotions, Hainan will dispatch delegations to five major tourist markets, namely the Russian language market, the Japanese and Korean market, the Southeast Asian market, the Hong Kong, Macao and Taiwan market, and the Australian, New Zealand, European and American market, to carry out over 30 tourism and cultural exchange events. It will also promote itself through the International Music Promotion Conference in France and Germany, which will enhance Hainan's image and raise its profile.

"BoBoYeah", a local cartoon, is selected as an event mascot. [Photo/VPhoto]

Wu Muye, a well-known pianist, has been invited to be the event ambassador, and "BoBoYeah", a local cartoon image, has been selected as the mascot. They both will travel to France, Germany and beyond to show international consumers what the island has to offer.

Wu Muye, known as the "Golden Finger", graduated from CNSMDP in 2009 and was awarded the highest level honorary performance artist medal, the "Perfect Piano", for pianists in France. His parents were among the first generation of "entrepreneurs in Hainan", the province that he grew up in and retains a strong bond with to this day

Wu Muye, a world renowned pianist, is invited to be the event ambassador. [Photo/VPhoto]

Boboyeah, as the mascot for Hainan tourism culture's international image, displays Hainan's enthusiasm, openness and beauty.