Guilin specialties ride e-commerce wave

A parallel session of the Guangxi Sanyuesan e-commerce festival is launched in Guilin on March 28. [Photo provided to en.gxzf.gov.cn]

A parallel session of the Guangxi Sanyuesan e-commerce festival was held in Guilin from March 28 to 29, attracting hundreds of companies to promote their products.

Among those showcasing goods were Guilin Electric Valley Scientific & Technological Development, Guangxi Mingyi E-commerce, Guilin Wanhe Agricultural Products and many more.

Thousands of Guilin specialties were put on display across 86 booths. Customers had the opportunity to try out the products on site and purchase them by scanning a QR code. The event was also supplemented by an online promotion.

Wang Xin, director of the Guilin Bureau of Commerce, delivers a speech at the opening ceremony. [Photo provided to en.gxzf.gov.cn]

Sponsored by the Department of Commerce of Guangxi Zhuang Autonomous Region, the festival aimed to help sell products from impoverished areas through e-commerce platforms.

In recent years, Guilin has attached great importance to the role of e-commerce in its economic development. In 2018, the city's e-commerce trade volume reached 6.21 billion yuan ($925.6 million), up 21 percent year-on-year.