Ideal Home Show draws 10,000 at opening

Nearly 10,000 visitors showed up at the opening of the 2019 Ideal Home Show, which includes the Couture Homes of immersive Italian lifestyle show, at the Shanghai Exhibition Center on Mar 14.

Futuristic lifestyle and state-of-art products are on show at the four-day exhibition, which has a total area of 30,000 square meters, covering furniture, food, fashion, technology, travel, fitness and parent-children interaction.

The modern lifestyle show, which originated in London in 1908, displays nearly 20,000 products of 500 brands from nearly 30 nations. The Ideal Home Show has so far attracted more than 70 million people in its 111-year history.

An Italian zone, with eight dream houses of different styles, has been set up as Couture Homes, which is the first immersive experience of Italian lifestyle in China. Visitors will have a unique experience of the classic and luxurious designs of five top Italian brands – Versace, Roberto Cavalli, Missoni, ETRO and Gianfranco Ferre.

Visitors can also enjoy freshly brewed coffee, fondant cake, delicious food and mixed drinks.