Ideal Home Show and Couture Homes to take place in Shanghai

The news conference for the Ideal Home Show and Couture Homes is held at Shanghai Bright 919 on Feb 26. [Photo provided to chinadaily.com.cn]

The annual Ideal Home Show and Couture Homes will take place at Shanghai Exhibition Center from March 14 to 17.

As one of the biggest consumer shows with a long history, the event is expected to attract more than 500 quality lifestyle brands from more than 30 countries, and present more than 20,000 innovative and ready-to-buy items on its 30,000-square-meter exhibition area.

The show will feature six major themed pavilions – Interiors and Decorative Art, Home Renovation, Food and Drink, Family Life, Fashion and Beauty, and Technology, together with four life experiential-themed events of Couture Homes, Lifestyle Stage, Chef's Theater and Ideal Theater.

Concurrently held with the exhibition are more than 200 seminars led by nearly 100 industry key opinion leaders, each providing a unique and vivid interpretation of a new-innovation life.

As the cutting-edge show for leading an innovative lifestyle, Ideal Home Show and Couture Home's theme of Envisage Your Ideal Lifestyle is dedicated to exploring and pursuing all aspects of quality lifestyle, said Mike Dynan, managing director of Media 10 China, one of the co-organizers of Ideal Home Show 2019.

"The increase of mid-high class consumers in China has led to a pursuit of higher life quality. I'm glad to see the growth of Ideal Home Show in China, and we are committed to creating a platform where consumers can find their own lifestyle," he added.

The highlights of the event include an immersive Italian experience zone, updates from Paris Fashion Week and a chance to taste exotic cuisine.

Tang Xiaofan contributed to this story.

The four-day Ideal Home Show and Couture Homes will be a visual feast of fashion brands and highlights. [Photo provided to chinadaily.com.cn]

Global tastes will resonate throughout Ideal Home Show and Couture Homes in its appreciation and quest of the ultimate in global gourmet cuisine. [Photo provided to chinadaily.com.cn]