Moutai's pursuit of excellence, as well as culture, yields results

Company's time-honored techniques, as well as innovation, resonate in market seeking superlative products

At the beginning of this year, Li Baofang, Party chief, chairman and general manager of Kweichow Moutai Group, deliberated on the company's recently launched "Cultural Moutai" initiative, sharing his insight on how to develop a value system based on the nation's core values, its time-honored traditions and opening to the whole world.

It is widely recognized, as the saying goes, that culture is the soul of a country and of its people.

This is also true for Kweichow Moutai, the country's top liquor producer based in Zunyi city, Guizhou province.

The planning for Moutai's cultural value system should be based on its good traditions and status quo, keeping an eye on its long-term development and incorporating the wisdom and resources of all stakeholders and of society.

The implementation of the Cultural Moutai initiative is a long-term strategy and should be carried out step by step.