Sales champion switches to vegetable delivery girl

Yu Li poses with the vegetables produced on her farm. [Photo provided to chinadaily.com.cn]

The agricultural and sideline products distribution center in Shantou village, Kecheng district of Quzhou, Zhejiang province, gets busy every night.

Yu Li, known as the "vegetable delivery girl", works in processing fresh agricultural and subsidiary products, making preparations for early morning deliveries together with her employees.

Yu is a native of Shantou village and used to be the sales champion of China Telecom's Ningbo subsidiary.

"As a countryside girl, I'm familiar with all kinds of crops and have a strong emotional bond with rural areas," she said.

In 2011, she decided to go back home and took over her family's farm.

Yu formed her own management ideas by integrating her marketing experience with farm management.

The Shantou native first established an agricultural and sideline products processing base on her own farm and then learnt how to improve these products' quality and output without damaging the environment.

She also appealed to market demand by starting a delivery business for her fresh produce.

Eight years of arduous effort brought Yu a 500-mu farm, which includes a pasture, a citrus orchard, a mountainous region for bamboo and a natural pond. She also built the distribution center in her village.

Her farm is equipped with special workshops, distribution rooms, and sterilizing rooms so as to guarantee the safety and hygiene of her food.

More than 20,000 tons of produce are sold from Yu's farm each year, including various vegetables, duck, chicken, fish, mushrooms and dried rice noodles.

"As long as you have a dream, you will have a better tomorrow," said Yu.

Yu Li busies herself collecting produce with an employee. [Photo provided to chinadaily.com.cn]