Sanya's Sino-foreign travel agency to tap European market potential

Sanya Thomas Cook Travel Agency, the city's first Sino-foreign travel joint venture, was inaugurated on Nov 5 and will offer topnotch services for inbound tourists, especially from Europe.

Thomas Cook is a British global travel company. It has a history of 177 years and ranks among the world's best.

With strong brand influence and a capability of operating worldwide, the company is expected to promote the major tourist city of Sanya in the European and other principal markets through cooperation with Fosun Tourism & Culture Group, based in Shanghai. Thomas Cook's extensive resources such as a global travel agency network will be fully in play.

Benefitting from policy and deeper opening-up, the Hainan city has initiated air routes to 12 countries and three regions, connecting 34 overseas cities. More than 140,000 travelers have been attracted to the city due to the convenience of visa-free access for visitors from 59 countries, according to A Dong, mayor of Sanya.