Hisense gives strong overseas performance

Chinese home appliances giant Hisense Group showcased its latest overseas performance at the 124th Canton Fair, which commenced in Guangzhou, South China's Guangdong province on Oct 15. 

Hisense's overseas revenue exceeded $3.2 billion from January to August this year.

With the increasing brand awareness, Hisense's overseas market appeal continues to grow. The company's sales in key markets such as North America, Europe, South Africa and Australia have maintained double-digit growth. 

In the first nine months of 2018, its sales in Canada increased by 95.1 percent year-on-year, and sales in South Africa increased by 56.5 percent. 

Hisense's self-owned brand strategy has played an important role in expanding overseas markets. From January to September this year, Hisense's overseas sales of self-owned brands increased by 27.5 percent year-on-year. Its own brands accounted for 60.2 percent of the total sales, of which TV brands accounted for 67.7 percent. 

The continuous improvement of overseas business is a positive response received by Hisense's technology. Exporting for more than 20 years, Hisense, as a leading company in China's color TV industry, has always adhered to the unremitting pursuit of technology, constantly made breakthroughs and established core competitive advantages.

In terms of multimedia technology, Hisense has led the development trend of TV with independent core technologies such as ULED and laser TV. 

Meanwhile, Hisense has spent large amount of money on sports marketing to rapidly promote the internationalization of its brand. With the acquisition of Toshiba Color TV in 2017, Hisense's overseas expansion has become more stable. 

Intelligent TV with bigger screens will become the mainstream of global color TV market. The advantages of Hisense TV in high-end markets such as big screen, 4K and smart TV are more prominent. 

In the first half of 2018, Hisense TV's global shipment size reached 47.2 inch, breaking the monopoly of high-end color TV by Japanese and South Korean brands. It then continued to hold the first place of the world's mainstream TV brands, which further consolidated its leading position in the global market. 

"In the past ten years, Hisense's marketing sales revenue has increased fourfold and brand revenue has increased tenfold. We will actively expand markets outside China, deepen channels and enhance our brands," said Li Youbo, deputy general manager of Hisense's international marketing company. 

He added that Hisense will accelerate the localization process of global market research and development, personnel, production and sales, and strive to enter the world-class industry camp as soon as possible.

The booth of Hisense is seen at the 24th Canton Fair, which commenced in Guangzhou, South China's Guangdong province on Oct 15. [Photo provided to chinadaily.com.cn]

The laser TV products of Hisense are displayed at the 24th Canton Fair, which commenced in Guangzhou, South China's Guangdong province on Oct 15. [Photo provided to chinadaily.com.cn] 

The ULED TV products of Hisense are displayed at the 24th Canton Fair, which commenced in Guangzhou, South China's Guangdong province on Oct 15. [Photo provided to chinadaily.com.cn]