The 14th Guangxi Distinctive Agricultural Products Fair was held at the Guangdong Poly World Trade Center Expo from Aug 24 to 26.
Relying on a traditional sales model, the Hechi pavilion took full advantage of online resources, like WeChat, to set up a characteristic brand to accelerate the sales of local eco-agriculture products. With the help of online and offline promotion, the pavilion achieved a total sales volume of 882, 200 yuan ($129,097).
In consideration of consumers, Hechi city strictly controlled the quality of products by inspecting and supervising producing enterprises with the help of technicians. Moreover, they published the traceability information of the products on the WeChat official account to clear up any customer concerns.
The online activity increased visibility of the products, widened the sales market and enriched sales channels. It will have elevated the influence of Hechi's eco-agriculture products and boosted the city's economic development.