Mengniu attracts attention at Big Data Expo

Mengniu Dairy exhibits its digital application at the 2018 China International Big Data Industry Expo in Guiyang, China's Southwest Guizhou province, May 26. [Photo/mengniu.com]

A national giant in its industry, Mengniu Dairy Group introduced its latest digital developments at the 2018 China International Big Data Industry Expo in Guiyang, China's Southwest Guizhou province, May 26, garnering much attention from attendees.

Mengniu plays a leading role in the application of digital technology, integrating big data systems and tools into its production process and supply chain.

Mengniu's dairy cows are outfitted with a radio frequency identification (RFID) ear tag that allows for accurate record keeping on feeding, milking and massaging procedures to better ensure high quality milk.

In cooperation with Alibaba and JD, Mengniu has developed such digital supply mechanisms as smart shelves and unmanned stores, strengthening their appeal to younger consumers.

Mengniu is working to integrate its industrial chains with information technology and to realize a smart restructuring of China's dairy industry, said Mengniu CEO Lu Minfang during his keynote address on May 27.

Lu Minfang, CEO of Mengniu Dairy Group delivers the keynote address at the 2018 China International Big Data Industry Expo May 27. [Photo/mengniu.com]