Shanxi tourism brands promoted in Taiwan

Shanxi promoted local tourism hotspots including the Yellow River, the Great Wall and Taihang Mountains at the 2018 Cross-Straits Tourism Expo in Taipei from May 4 to 7, inviting Taiwan residents to tour the cradle of Chinese civilization.

Taiwan is a vital source of tourists for Shanxi province and Shanxi aims to promote its tourism resources, products and services, as well as improve its tourism profile in Taiwan and beyond through the platform provided by the expo.

During the expo, the tourism development commissions of cities in Shanxi introduced various cultural and tourism promotion activities, including the third Cross-Straits Shennong and Yandi Tourism Investment Promotion series in Jincheng city.

To develop itself into a more attractive tourist destination for visitors from home and abroad, Shanxi has been boosting its tourism industry with improved transport links, and tourism services like study travel and medical tourism, as well as starting work on a national demonstration area for holistic tourism.