Shenzhen Design Week is underway

Shenzhen Design Week, the largest and highest-profile international professional design event in Shenzhen, kicks off on April 20 and will run until April 30.

Covering a wide range of design disciplines, the event aims to establish an international platform which integrates exchange, promotion, exhibition and education, create brand recognition, promote exchange and collaboration in design between Shenzhen and other regions, and function as a platform for foreign designers and design companies to enter the Chinese market.

Visitors admire the works on display at an exhibition during the 2018 Shenzhen Design Week, which begins on April 20. [Photo/sznews.com]

This year's event will focus on "Possibilities of Design". The main venues are the Design Society at Sea World Culture and Arts Center in Shekou as well as the Shenzhen Museum of Contemporary Art and Museum of Urban Planning.

During the 10-day event, over 1,000 designers from 25 countries will gather in Shenzhen and showcase over 2,500 designs and host 65 activities in areas such as fashion and construction.

The event will feature numerous Italian designers along with their designs, with Italy being selected as Guest of Honor. April 22nd has been selected as the event's Italian Day and will feature activities revolving around the interpretation of avant-garde design works at the Italian pavilion. Highly-acclaimed Italian design schools, including Nuova Accademia di Belle Milano, will also participate.

A visitor admires one of the exhibits. [Photo/sznews.com]

One of the most highlighted exhibitions is the AGI China Exhibition, which will proudly display 350 classic design works by China's influential graphic designers from 1959-2018. The event is being held jointly by Shenzhen Design Week and the famous global design association Alliance Graphique Internationale (AGI). Other key events include the Design Exhibition of the Guangdong-Hong Kong-Macao Greater Bay Area and the Creative Cities Network Exhibition. 

The Shenzhen Global Design Award ceremony, which the organizers envision becoming the "Oscars" of the design world, will be held Sunday evening, with over 1,000 pieces from 12 countries and regions competing for the $200,000 cash prize.

The display area of the Design Exhibition of Guangdong-Hong Kong-Macao Greater Bay Area. [Photo/sznews.com]