Original design brands highlighted during Shenzhen Fashion Week

The ongoing 2018 Shenzhen Fashion Week (Autumn/Winter), which got underway on March 13 at the Shenzhen Museum of Contemporary Art and Urban Planning, offers a glimpse of the latest fashion trends while generating excitement for Shenzhen's fashion industry.

A model shows off a new design during the 2018 Shenzhen Fashion Week (Autumn/Winter) in Shenzhen, south China's Guangdong province on March 13. [Photo/sznews.com]  

The museum provides three show venues, two of which are able to house 1,000 visitors and the other 400 visitors. From March 13 to 19, over 80 shows will be staged by 200 brands and designers from more than 10 countries.

Original design brands have become highlights of the event, especially Shenzhen brands such as the Song of Song from Yinger Fashion Group, whose shows won acclaim from designers from France, Japan, Italy and South Korea. Eachway, another Shenzhen-based fashion leader, offers a fashion extravaganza which combines both Chinese and Western aesthetics at a fashion industry base in Longhua district.

According to Zhao Huizhou, designer-in-chief of Eachway, original Chinese designs are beginning to have influence abroad and will confidently display more Chinese cultural elements in the new era.

A model shows off a new design by Shenzhen-based fashion leader Eachway at Dalang Fashion Town in Shenzhen on March 13. [Photo/Chinanews.com]

A model shows off a new design by Eachway at Dalang Fashion Town in Shenzhen on March 13. [Photo/Chinanews.com]